SAMANTHA DUNN
Making Wellness practical, profitable, accessible and effective – across home, work and play.
A master integrator of wellness knowledge across time, geography and disciplines. I help wellness businesses, professionals and entrepreneurs thrive, and make a difference in the world.
One Mission. Many Expressions
Since 1999, I’ve worked in almost every role within the wellness industry – as therapist, retailer, trainer, manager, executive, consultant, educator and advocate. Across 15 countries and more than 100 spa and wellness concepts, I’ve learnt one thing above all: real impact happens when wellness is integrated – across disciplines, businesses and communities.
Today, I play across a portfolio of connected ventures: a boutique consulting practice, online programs for wellness entrepreneurs, an industry association, a publishing imprint, a creative wellness brand, a reference resource for the industry, and a long-term vision for sustainable community living. Each plays a different role. All share one purpose: to build a healthier, happier, more thriving world.
The Work
Advanced Wellness Consulting
Consulting for wellness businesses, developments and resorts
For property developers, hoteliers, asset owners and established wellness operators. I provide deep, hands-on consulting through every stage: concept development, design and pre-opening, operational launch, and ongoing management mentoring. The work spans luxury hotels and resorts, day spas, club spas, wellness centres, retreats and integrated wellness communities.
The Wellness Makers
Online programs and resources for wellness entrepreneurs
For wellness entrepreneurs and emerging business owners, The Wellness Makers offers online programs, courses and DIY consultancy templates – designed to give you strategic, operational and brand expertise at a fraction of professional consulting fees. Save time, save money, reduce risk, and build your wellness business with confidence.
ASWELL Association
The new industry body for integrated wellbeing in Australasia
Launching October 2026, ASWELL – the Australasian Wellness Association – will unite practitioners, businesses, educators and partners across the wellness sector in our region. Our mission is to strengthen connection, elevate standards, and shape a more integrated, confident and flourishing wellbeing industry. I’m proud to serve as Founding President.
A – Z Wellness
Aiming to be the most comprehensive therapy reference for the whole industry
A growing reference resource cataloguing the therapies, modalities, techniques and treatments that make up the global wellness industry — designed for practitioners, educators, consumers and curious minds alike. If you’re a therapy creator, business owner or educator who’d like to be included, I’d love to hear from you. Now attached to ASWELL.
Eudaimonia Publishing
Books that move the industry forward
Eudaimonia is my publishing imprint — for my own forthcoming titles and for practitioners and industry voices with knowledge worth sharing. If you have a unique story, methodology or area of expertise, let’s talk about turning it into a book that builds your authority and serves the industry.
ONYSTI – House of Ritual
Healing luxury – perfumes, kits, jewellery
Onysti is my creative wellness brand, elevating luxury products with a wellness twist. Energy-infused perfumes, handcrafted jewellery, medicinal chocolates and curated ritual kits designed to bring beauty, intention and meaning into everyday life. For businesses, Onysti also offers private-label collaborations and bespoke retail experiences.
FLOURISH
A vision for regenerative wellness community
FLOURISH is my longer-term vision: a regenerative wellness community where people, planet and purpose thrive together. Built around the FLOURISH Framework, it blends a wellness resort, training centre, organic gardens, artisan workshops and eco-residences into one integrated ecosystem. If this resonates — as a future resident, partner or investor — I’d love to connect.
Looking for a speaker, lecturer or contributor?
With over 150 keynote presentations across Asia-Pacific, Europe and the Middle East, I speak and lecture regularly on the future of integrated wellness, the business of wellbeing, and how the industry can thrive commercially while staying true to its purpose.