Samantha Dunn
Samantha Dunn

Wellness specialist

Wellness specialistWellness specialistWellness specialist

On a mission to create a healthier and happier world through the wellness industry.

Let's connect!

Ways to work with me...

Collage of self-care rituals including facial mask, herbal tea, and a serene massage room.

The Wellness Makers

For wellness entrepreneurs and business owners, thinking about starting your own wellness business? The Wellness Makers is a one-stop-shop for anyone looking to launch or expand in the spa business resources, beauty, or wellness space. Save significant amounts of time and money while reducing risk with our affordable education, advice, tools, and templates that promote health and happiness.

Learn more
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Advanced Wellness Consulting

For business owners, developers, hoteliers, asset owners, and advisors, we provide consulting support to create and run high-performing wellness operations that enhance health and happiness. Our expertise spans luxury hotels and resorts, commercial and residential developments, including day spas, club spas, hotel and resort spas, wellness resorts and retreats, wellness communities, and mixed-use developments. We offer valuable spa business resources tailored for wellness entrepreneurs looking to thrive in this growing industry.

Let's chat!
Logo of Australasian Wellness Association with 'aswell' text.

Australasian Wellness Association

Opening January 2026, a new industry body is set to support wellness entrepreneurs and business owners across the Australasian region in connecting, growing, and thriving. This initiative encompasses all modalities related to health and happiness, including physical, mental, emotional, spiritual, and social wellbeing, along with essential spa business resources.

get involved
Letter A made of various colorful flowers and leaves.

A - Z of Wellness Therapies

For therapy creators and trainers, I'm currently on a mission to create the world's most comprehensive guide to all therapies and services related to health, beauty & wellbeing. If you are a business owner or a wellness entrepreneur in the therapy field and would like to list your services, please contact me! This guide aims to serve as a valuable resource for spa business resources and anyone looking to enhance their health and happiness.

Get Listed!
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Eudaimonia Publishing

Wellness-related books and journals are essential spa business resources for practitioners looking to share their knowledge and enhance their profile. By creating high-quality guides that promote health and happiness, wellness entrepreneurs can connect with others in the industry. If you are a business owner with a unique story, therapy, or expertise, we encourage you to get in touch! Sharing your voice may be easier than you think.

Let's create!
Elegant perfume bottle surrounded by soft, dried floral arrangement.

Healing Perfumes & Luxury Products

I love creating luxury items with a wellness twist! Whether it's unique private label skincare lines, wellness kits, or healing natural perfumes, alcohols, chocolates, and jewellery, I combine my diverse qualifications and years of experience to offer business owners and wellness entrepreneurs pretty, pampering, and practical retail solutions. My goal is to enhance health and happiness through these thoughtful creations, providing valuable spa business resources along the way.

Let's create!

Wellness Co-Living

'FLOURISH' is my vision for a sustainable wellness community — a place where people, planet, and purpose thrive together. Designed around the FLOURISH Framework, it will blend a wellness resort and training centre, organic gardens, artisan workshops, and eco-residences into one living ecosystem of wellbeing and creativity. Whether you’re seeking a home that nourishes body and soul, or wish to invest in a new model of regenerative living, I’d love to connect.

Let's FLOURISH!
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Wellness Business Educator

For media and event organizers, I'm an experienced speaker with over 150 keynote presentations in the last 10 years. As a published author and long-time educator on the Business of Wellness, I provide valuable insights for wellness entrepreneurs and business owners alike. If you're looking to inform or inspire your audience on how to seize opportunities and create health and happiness through effective spa business resources, I'm your girl!

Let's chat!

Brands I've worked with...

My Blog

The best way to predict the future is to create it.


Alan Kay

Connect With Me

Contact Me

Drop me a line!

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Sydney NSW, Australia

sam@samantha-dunn.com | +61 (0) 466 373 449

Copyright © 2025 Samantha Dunn - All Rights Reserved.

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