A wellness professional on a mission to help wellness businesses create a healthier and happier world. Let's do well by doing good!

for all Wellness Professionals

This non-profit association aims to unite and strengthen the wellness industry (spa, beauty, fitness, allied health, etc.) through five pillars: unity, advocacy, quality, growth and sustainability. Join us!

for Wellness Entrepreneurs

The complete online resource for anyone wanting to start or grow a business in the spa, beauty or wellness space. DIY consulting with affordable education, advice, tools & templates.

for Hoteliers & Asset Owners

Consulting, design and management support to create and run high-performing spa & wellness operations in luxury hotels & resorts, commercial and residential developments.

for Media & Event Organisers

I'm an experienced speaker, author and educator. If you're looking to inform or inspire your audience on how to seize opportunities and create wellness that works, I'm your girl!

I’m a consultant to the spa & wellness industry – helping Wellness business owners create and run successful, world-class operations.

Over the last 20 years, I’ve worked with many multinational property developers and almost every 5-star hospitality brand in Asia-Pacific, creating 70 wellness concepts in 15 countries. I’ve also created the world’s first (only?) comprehensive training in spa development, which has helped over 400 passionate individuals to create their own business from scratch. At least 7 of my clients have won major international awards, and many have developed successful multi-site operations. I’m a published author, speaker, educator and industry activist, having served as a founding board member of six associations and been twice awarded for industry leadership. I’m currently re-launching ASWELL – the Australasian Wellness Association.

If you have a passion for wellness and believe in business as a force for good, I’d love to connect with you!


September news: I am delighted to have been appointed as Regional Director, Australasia for WTS International – the world’s largest leisure management company. I look forward to bringing WTS’ 48-years of experience to Australia and NZ!


I’m a study-junkie – I love to learn! Once you get hooked into Wellness, there is always more to learn in this fast-growing field. Check out my list of qualifications here…

Sam's qualifications

Take a look at

Companies I worked with


Find me here

or email me at sam@samantha-dunn.com.